People don’t buy just listings; they buy lifestyles. It’s important, then, that marketing for your real estate listings not just reiterate specs and data. Instead, develop a special narrative in your listing marketing of what it’s like to live in your home. It’s our specialty, that you never feel like you have run out of ideas to make your home listing stand out. We compiled some very innovated and creative real estate marketing strategies to make your listing shine.

We Always Start With Strong MLS Listing Descriptions And Photos

Most Buyers discover your listing through a MLS, so writing descriptions with punch is critical. Though you have limitations on the scope and length of your MLS descriptions, we include the most notable features with descriptive listing copy. Also, include the best photos that showcase your home’s unique qualities and focus on non-traditional angles so your listing stands out. Our team uses listing photos in many places. But first, it must be said that we take and get photos of the highest quality possible. Familiarize with the secrets for beautiful real estate listing shots, including the use of natural or artificial lighting, planning indoor and outdoor shots, and improving curb appeal.

Optimize Your Listing Campaigns Is Our Promise

NCHR attract qualified buyers through search engines, keyword research is essential to reaching the buyer looking for homes in your listing area. There are several great resources for finding long-tail keywords, so we focus directly towards anticipate what your target buyer are searching. Once our team identifies the correct key phrases, include them in your marketing copy and landing pages is important.

Featuring Our High Priority Listings On Our Home Page

We always post our new listings on our website page. All leads will enter our real estate website on the home page and quickly glance at the offerings there. Capitalize on this by showcasing your home listing.

Use Email to Get Your Listing in Leads’ Inboxes

Email is a strong lead generation tool for listings that we focus on also. Because most buyers search for a new home check their email daily, and they’re more likely to see and open marketing messages about your listing. We develop an email format that provides buyers  with a beautiful preview of your listing, including details about location, important features, and a call to action that asks them to connect with us, either by replying, filling out a form, or visiting a landing page to view more. It’s important that we always write a clear subject line so folks know this isn’t a general newsletter.

NCHR Creates a Special Landing Pages For All Of Our Listings

Our great lead generation tactic is grabbing lead information through a landing page. A listing landing page captivate the audience with great photography or video, details on the unique value of you home. With an effective call to action to incite buyers to contact us about your listing. Our team also offers a free buyer’s guide, because have find it increases the conversion and interest in your listing. Our systems are strategically designed and setup to ensure that when we receive any notifications on your listing, we always follow up with in minutes.

Marketing Listings with Descriptive Blog Posts

The MLS listing we post are limited to how much information can be held, and doesn’t leave us tons of room for creativity and out-of-the-box marketing. But, NCHR has greater freedom, creative blog posts to expand on your listing’s information and create a fuller experience for buyers to contact us.

•  We focus on using related local, long-tail keywords throughout your post, including the title, URL slug, page content, and meta description that will appear in search engines.
• Our daily blog postings provide ample space for listing photos. We always enhance your real estate photos by providing a description or caption for each.
• We go further in-depth with content about the surrounding area. Provide information about the surrounding community and reviews of businesses or schools. Ideally our posts content will link to other content we have created on our other sites, but this increases visibility and links to all of our great external resource sites as well.

Host Great Open Houses

If you have a NCHR listing your home, It will translates well in person, hosting an open house can not only generate traffic, but also allows you to capture lead information connected to a face. We focus on develop a strong marketing play from beginning to end. Making sure your open house is adequately marketed both offline, local mailers and newspaper announcements, and online (e.g. event invites on social media, newsletters, and advertisements) well in advance. Additionally, we post on MLS offers open house listings in a feed, adding this micro-data to our websites allowing to generate open house listings right in Google’s search engine feed for example. So, as buyer searches for targeted keywords, they’ll be able to see your listed open house dates and times without having to search through any other websites.

We Can Create a Striking Video Of Your Home

When we create an all-around experience for potential buyers, few things impress more than real estate videos. Video tours allow us more creative license to showcase angles and depth, as well as add in mood music or narrative that incites emotional reactions that make buyers take action on your listing.  NCHR will shoot and edit your homes videos obviously will takes more budget and dedication, but you don’t need to hire a videographer that’s why you hire us. But, considering that about 30% of real estate buyers prefer video as a medium for viewing a home’s listing information. NCHR always considers this as an option for all of our clients, it can be a wise investment to attract the absolute best buyers for a home profile listing.

NCHR Always Leverages Social Media

There are numerous ways to use social media to amplify the marketing of your listings. Here are a few suggestions by platform:

Pinterest, Facebook

Pinterest is proven to be a great source for generating real estate leads, so long as you’re listing is consistent and creative with how our team pins it. Real estate listings are the perfect excuse to create a Pinterest Board, where we can pin not only photos of the listing, but articles, tips, and resources that cover the area, like school data, restaurant reviews, and outdoor attractions. Here are some of NCHR’s best practices for Pinterest:

• Title  board with the street address and then write a keyword-optimized board description.
• Every pin has a clear description that describes the pin in detail, and is link to something, our content and landing pages hosted on all of our main real estate websites.
• We always pin gradually. We pin gradually over days and weeks. Not to pin all in one day, there’s a chance your pins will get lost in the feed. So we focus only the best pins to add each day to keep your home listing pins at the top of followers’ feeds.
• We make sure we share your home’s listing pins and look to find collaborative Pinterest boards where buyers can view post photos of your home’s listing. Many of these boards have lots of followers. Additionally, Pinterest provides an embed feature, which shows a preview of NCHR board in real time. Use this on our websites, landing pages, blog posts, and all other social posts to capture buyer’s attention to the fullest. While posting an update every few days may get you some engagement, Facebook marketing campaigns are more successful when they’re multifaceted.

Amplify Your Listing’s Marketing with Advertising

Paid real estate advertising is one of our great way to generate traffic to pages that market your home’s listing. Particularly with pay-per-click ads on search engines, we can target our listing’s ad for keywords that are difficult to rank for organically. Here are some ways we develop an advertising strategy to maximize your ad dollars:

• Choose long-tail, local keywords. Because we are focused on listings, we always want to be as specific as possible, focusing on neighborhoods, property styles, street names, and other prominent geographic features in your listing area to describe your home.

• We find balance when setting bids. NCHR focuses directly on keywords with high search volume, but with a moderate cost-per-click that won’t deplete our advertising budget quickly.

• Our team takes pride in developing advertising copy that sells for our clients. While ad length is typically limited, stand out with amazing advertising copy, including a strong headline that uses targeted keywords, a descriptive line that highlights the best features, and a call to action that gets the buyers excited.  We can also add extensions that make certain features prominent on the page, like your Google reviews, contact details and location, site-links, etc.

 

Send Mailers to Your Local Community

While many buyer leads will come from out-of-market, it’s good that we practice announce your home listing to the local area. We always use high-quality mailers the become perfect resources to mail to the area your listing is in. This Direct Response campaign focus entirely towards local networks, because they notify current residents who may have contacts interested in moving to the area, and receiving marketing mailers keeps your listing at the top-of-mind should they choose to buy in the same area.

Single Property Site for Your Listing

NCHR will creating a whole website landing page just for your listing. This is something many agents will not do for all their clients to help gain lots of interested leads. The benefits of this are that we can brand the whole site landing page around one listing and focus the experience on lead capture and lead nurturing. This also allows us ample space to present creative assets for the one listing we want to showcase for you. NCHR can then track the site’s landing page traffic and engagement to see how your listing and real estate marketing efforts by NCHR pays off.

Share Listing Information with Other Agents

We always want to expand our pool of potential leads to attract the most qualified ones. Our team communicates with other agents/realtors that are working daily on lead generation tactics and may have buyers in mind for your home’s listing.

Brand Your Real Estate Listing Across Channels

We will present your listing as if it was its own brand. Too often, a marketed listing can feel like a hodgepodge of information that doesn’t give the user/buyers a strong sense of its unique qualities. Branding your home and it’s listings, is similar to branding a business. Building a consistent story-across every channel we use and we will can create real estate marketing magic for you.

Identify The Target Buyer For Your Home

It can’t be stressed enough that not all of these tactics NCHR will focus all of these tactics every listing and lead. Our messaging, positioning, and presentation will change based on the demographics, budgets, and pain points of target buyers. With our step-by-step process to find your customer personas and by identifying the needs of those most apt to purchase your home. Then we, choose from the real estate marketing ideas above to determine which tactics will resonate most.